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5-Hour Energy Faces Consumer Fraud Class Action Lawsuits

5-Hour Energy Faces Consumer Fraud Class Action Lawsuits

5-Hour Energy Faces Consumer Fraud Class Action Lawsuits


A number of class action lawsuits have been filed in several states, including Missouri, against Innovation Ventures LLC, the maker of 5-Hour Energy, claiming the company falsely marketed the energy drink. The product is marketed as a dietary supplement that yields 5 "hours of energy now, no crash later." Claimants allege, however, that the catchy tagline is untrue as admonished on the company's own website. The company admits, "no crash means no sugar crash" on its website as well as behind the bottles in the display and on the label of the bottle. The complaint goes on to say that reasonable consumers should not have to look beyond deceptive representations to discover the truth about the drink from a website or from reading small print on the side of the package. Moreover, the aggrieved consumers allege the maker of the drink is aware of studies which prove its drink yields the same performance as cheaper competitor products and wears off faster than other alternatives while resulting in the same crash after effects. The suits seek economic damages, claiming consumers suffer by purchasing products that do not perform as advertised and by paying a superior price for an inferior product.

Product manufacturers are expected to exaggerate the greatness of their products; however, outright lying is illegal. In these cases, the manufacturer goes beyond using enticing descriptive words and strategic marketing. When a company misrepresents or lies about a material aspect of its product, it constitutes consumer fraud. Consumers who choose to spend valuable money should not be misled about what they are buying. If such practice was legal and ethical, anyone could sell useless objects and claim it to be whatever they pleased. Manufacturers cannot deceive their loyal consumers in an effort to make a quick buck.

Those who have been misled or lied to about a consumer product need legal representation. The law firm of Meyerkord and Meyerkord, LLC has been fighting for consumer rights for decades. Contact (314) 436-9958 or (800) 391-4318 if you have been deceived by a fraudulent manufacturer. Allow us to fight for the compensation you deserve.

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**The information on this St. Louis personal injury website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.**


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